Chromatic

Date
January, 2026
Services
Art Direction
Client
Toby Carroll
Project Overview
Chromatic is a visual exploration of color as emotion, structure, and narrative. This project investigates how hues interact not only with one another but also with memory, perception, and mood—transforming simple palettes into an expressive visual language.
Key Features
The project breaks down traditional visual hierarchy, allowing color relationships to lead composition, movement, and meaning. Typography, form, and space are all designed to respond to chromatic decisions rather than dictate them.
Design Approach
The design approach for Chromatic is rooted in the idea that color is the primary structural system, not a supporting visual layer. Every design decision is guided by how color behaves, interacts, and influences perception.


